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Ask for positive reviews

The best way to get positive reviews: Ask for them.  Most happy customers never think to post a review (but the unhappy ones are eager to trash you).

Send a reminder after each order that asks for a review and provides an easy link. 

Here’s a great example:

Dear Andy Sernovitz,

Thank you for your recent purchase with ANTOnline and Amazon. We also wanted to personally ask you to leave positive feedback for us on Amazon. It is usually only the very unhappy customers who go to the trouble to leave feedback on Amazon, but that only tells a very small part of the story. In the last month alone we had 60,000 + happy customers, but less than 10% left feedback. Please take the time to post positive feedback (4 or 5 rating) for us. It will help us tell our success story.

We value your patronage and hope you will shop with us again soon.

You may leave feedback by visiting the following URL:

Thanks Again,
The Support Team at ANTOnline

I like the email tone and style, but I think they should ask for any feedback – positive or negative.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Brett Dunacn December 3, 2008 at 1:25 pm #

    I agree on asking for any feedback. It seems just a little too forced to ask for just the positive. However, it makes sense to call out that only the trashers normally post reviews. My first reaction is, “Well, that’s not fair,” and thus the impetus to add my review.

  2. Dani H December 3, 2008 at 5:03 pm #

    I agree about asking for positive reviews to get them. The email did make it sound like a forced obligation to leave positive feedback or don’t leave any at all. Many people seem satisfied with past purchases and then just move on throughout the day, but don’t feel the need to take the time to give feedback. Some businesses acquire feedback by giving an incentive for answering a few questions or rating the company on a scale. Restaurants such as Chili’s or Old Chicago would print a phone number or email on the receipt and people could give feed back by answering less than ten questions. Then they would be entered into a monthly drawing to win $1,000. Old Chicago used to give a numerical code over the phone to get a free dessert or appetizer by simply filling out feedback. If the company has enough money, they would be able to succeed by giving incentives for feedback, but it could also be risky if people took advantage of it.

  3. Tim Jahn December 4, 2008 at 10:41 am #

    Agreed. I like the idea but I think they need to ask for feedback in general, and not beg for positive feedback.

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