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Authenticity runs deep

authenticity runs deepAuthenticity isn’t something your marketing department creates.

Authenticity isn’t an "authentic look and feel" — that’s the opposite of authenticity.

Authenticity is when you do the right thing, the right way, for the right reason.

Example: Marker’s Mark isn’t just "hand crafted" as part of some marketing spin.  Here’s a picture of the printing press where every label for every bottle is hand printed.

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  1. dasdak August 11, 2011 at 10:50 am #

    Couldn’t agree more. It’s just better all around when businesses are genuine.

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