See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Authenticity

Karen Hughes was the State Department’s "public diplomat" whose job was to "communicate the goodness of America" around the world. She resigned.

Slate’s Fred Kaplan says:

You can craft a fine message and recite it with a smile, but the reception will be determined by what a country does.

That’s a lesson for all businesses that think they can use advertising to replace fundamental quality.

(Read the full story.)

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again