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Northwestern is offering a free social media course for entrepreneurs

Their course on social marketing teaches entrepreneurs how to build a social media strategy along with a lot of other important things to know about making money in a digital climate. It’s part of their massive open online courses, or MOOCs, on Coursera. Of course, since I used to teach word of mouth marketing and […]

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Where you spend your conference budget matters

It’s conference season again, and you have an inbox full of event invitations. We know you have a lot of choices of events to pick from, and as a group focused on brands, we wanted to share three questions to consider when deciding what to attend: 1.) Is it an event hosted by a member […]

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Newsletter #877: The “Great Pictures Make for Great Business” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. Great copy can do incredible things, but […]

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Newsletter #871: The “Update on Our Amazing Word of Mouth Projects” Special Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at […]

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Newsletter #866: The “It’s The Little Things” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This issue is all about little, simple ideas that can lead to big things. How it can be done: 1. To […]

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Boeing’s case study: How to integrate social media at corporate events

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Do you run social media at a big brand? Meet leaders like you at BlogWell.

BlogWell: How Big Brands Use Social Media is an awesome social media conference series. In one afternoon, we hear 8 great case studies on corporate social media. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and UPS — and we’d […]

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Newsletter #846: The “Make It More Inviting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good things happen when you make your business more comfortable, more open, and more inviting for your customers. A few […]

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Research In Motion’s video case study: How we use social media for customer support, presented by Michelle Kostya

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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