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Awesome greenness from Columbia Sportswear

Reduce, reuse, or recycle? Most businesses ignore the reuse option.

Smart thinking (and right-on for this outdoorsy brand) from Columbia — a checkbox in the shopping cart that lets you request a used box.

Save a ton of money, help the environment.

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(Most companies would reject this idea immediately as being unprofessional. But by asking their customers, they turn scruffy boxes into superior service.)

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Comments

  1. Lance March 21, 2011 at 10:58 am #

    Just sent this post to Amazon as a recommendation. As a Prime member, I would use the heck out of the reused box.option. I know AMZ is monstrously big, but you never know…
    Way to go, Columbia!
    Thanks for sharing, Andy.

  2. Amber March 25, 2011 at 2:27 pm #

    What a good idea. I know I wouldn’t mind having a used box. When you buy stuff on eBay, I know a lot of the sellers use packaging materials they have around the house. So why not help out the environment?

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