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Bailout or Rescue?

Words matter.

What if the $700 billion bail-out had been presented as a "heroic rescue" – with regular citizens stepping up to save our nation and their neighbors from a horrible recession? 

No one is asking their friends to join the bailout — but they would have proudly asked them to help rescue our neighbor’s house. We don’t want to bail out Wall Street fat cats, but do we want the government to save our neighbor’s house so the bankers don’t get it.

Ideas need to be sold. You may have the greatest vision, cause, charity, or business in the world.  But it’s going nowhere if your supporters aren’t proud to step up and tell their friends about it.

You need to get good at word of mouth marketing.

(Inspired by this article.)

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