We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and Bazaarvoice CMO, Sam Decker. Sam will join Estee Lauder’s Marisa Thalberg to share how they use fan feedback to improve customer service and build trust. In his live preview, Sam offers a few ideas on how they do it: