It snowed hard in Chicago last night. Flights were canceled.
And then I got this email from a local hotel:
From: Susan Richter
Sent: Tuesday, December 08, 2009 6:01 PM
Subject: Belden-Stratford Blizzard Rates
For December 8, 2009 the Belden-Straftord is offering blizzard rates:
$69 for any standard room
$99 for any suite
Reservation must be for December 8 only
Call Belden-Stratford Reservations @800-800-8301
I’m sure they made some cold, stranded businessperson very happy. And the word of mouth will be phenomenal.
Are you ready to make that awesome offer when it means the most? What would you give? How would you reach the people who need it?