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Best Sandwich Ever! = The Ultimate Sales Secret

Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell.

And a sign: Best Sandwich Ever.

That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging.

(It’s not the line. It’s the delivery.)

best sandwich ever

P.S. The sandwich was pretty good.

P.P.S. This works for dating too.

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  1. Debbie Petras October 9, 2010 at 12:13 pm #

    Believe in your product and stick to it! But make sure you deliver on the promise. I’d like to try the best sandwich ever to see if I agree. But then he’d definitely get some sales, right?


  1. Two Cents Tuesday – Using Blogs to Capture Leads - October 19, 2010

    […] Reality: It depends. Timing and delivery are everything. Don’t assume that all of your readers are at the same point in the sales cycle (consider various visitors from search engines). Check out: Andy Sernovitz, The Ultimate Sales Secret […]

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