Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell.
And a sign: Best Sandwich Ever.
That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging.
(It’s not the line. It’s the delivery.)
P.S. The sandwich was pretty good.
P.P.S. This works for dating too.