Noodles & Company nailed it with this amazing idea:
- The first 50 visitors to each store get a free salad.
- They also get a T-shirt that lets 10 of their friends get a free salad.
- The shirt gets passed along from friend to friend.
- Each friend probably isn’t eating alone, so they bring a group of customers.
- Everyone can follow the shirt as it moves around town on a special website.
This is word of mouth marketing at it’s best. It’s inexpensive, creative, and measurable.
And everyone involved is having fun.