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Better is better than new.

Beef jerky might be the oldest form of prepared food. But that doesn’t mean that entrepreneurs can’t find a new way to make it special.

The folks at are doing delicious things with star chefs (sriracha honey!) — along with a lot of clever marketing. (They sent me some excellent samples – check out the Kickstarter.)

Here’s the real lesson for all of us: Everyone tells entrepreneurs that they need to come up with some radical new idea to change the world. That’s not actually true — you just need to make something a lot better.  

Apple didn’t invent phones or computers, Tesla didn’t invent electric cars, AirBnB didn’t invent vacation home rental, Google didn’t invent search …


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