Well word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves.
It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with:
- New case studies
- New worksheets
- New chapter about BtoB word of mouth
- New chapter about dealing with negative word of mouth
- Updated content, and a few words by Guy Kawasaki and Seth Godin
All through February we’ll be featuring samples, discussions, and webcasts featuring all the new content.