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BlogWell aha! #1: Social media strategy from Adam Brown of Coca-Cola

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you’ll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

Adam Brown’s big idea: “Not only is Google your homepage, but so are Facebook, Twitter, and MySpace”

Adam’s presentation took a look at a shifting focus toward social searching. Where three years ago people were turning to Google to find information about the brand, now sites such as Facebook, Twitter and MySpace are key sources of traffic. The presentation gave advice on how to embrace new social media, how to empower fans in these forums, and how to keep the message relevant without being overbearing.

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown from GasPedal on Vimeo.

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