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PepsiCo’s social media case study: How PepsiCo is getting started in social media

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

Josh Karpf’s big idea: “When entering a new space, respect is key.”

Josh’s presentation offered a candid look at how PepsiCo is making its first moves into social media. He covers how the company is beginning by focusing on what they call “must meets” — important events and online communities — and also offers some fantastic insight on how Pepsi is bringing these new social media experiences back to organization.

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