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Intuit’s social media case study: How we’re winning with social media and the “new normal”

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

Kira Wampler’s big idea: “Your presence in social media makes it easier for fans to speak up.”

In her presentation, Kira covers how Intuit is using Twitter to resolve customer issues, how social media makes it impossible to say “That’s not my job,” and how because they’re engaged in social media and taking the heat from the “professional haters,” Intuit’s fans who just want to help or talk about the company are free to speak up.

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Comments

  1. Kira Wampler July 20, 2009 at 12:12 pm #

    Thanks Andy! I always love being called “brilliant.” :)
    Seriously though, I found the BlogWell event fantastic and really enjoyed meeting other social media practitioners.

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