See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Wells Fargo’s social media case study: How to engage in social media during a crisis

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

Joel Nathanson’s big idea: “Start building your social media infrastructure now — before a crisis takes place.”

Joel’s case study focuses on how, during the worst financial crisis since the Great Depression, Wells Fargo launched its engagement program. Some of Joel’s key points include the importance of using social media in coordination with other channels and understanding that if you’re not present to share accurate information, someone else with less knowledge on the issue will fill that void.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again