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BlogWell aha! #4: Social media strategy from Rhonda Lowry of Turner

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.

You'll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you'll see some brilliant presentations like this one from BlogWell New York:

Rhonda Lowry's big idea: "Sometimes your fans can create better content than your marketing team"

In her presentation, Rhonda describes how social media technologies have fundamentally changed the media landscape by affording people opportunities to collaborate in places and in ways that were previously unimaginable — the result of which is often richer and more compelling than the simple sum of individual contributions.

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