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SAP’s video case study: How to build vibrant, engaging communities

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

Mark Yolton’s big idea: “Creating community isn’t about making a machine, it’s about supporting an ecosystem.”

In his presentation, Mark shares some of the metrics SAP uses to measure the health of their communities, how SAP is using these communities to gain new ideas and product feedback, and how the company — in addition to virtual collaboration — offers physical, real-world experiences for their members.

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