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BlogWell: How big brands use social media

BlogWell New York

1. It’s all about big business

BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now.

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2. 8 amazing case studies

Hear case studies from the biggest brands in social media, including:

  • General Electric
  • Coca-Cola
  • Microsoft
  • Tyson Foods
  • Nokia
  • Johnson & Johnson
  • Robert Wood Johnson Foundation
  • Turner Broadcasting System

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3. Actionable, how-to advice

You’ll get tons of tips and strategies for great social media on topics such as:

  • Creating great content
  • Engaging fans
  • Deploying internal social media tools
  • BtoB blogging
  • Working with an agency

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4. Overcome the 4 obstacles to great social media

Discover how to:

  • Obtain buy-in from management
  • Coordinate efforts between departments
  • Manage legal and HR issues
  • Work with government and industry regulations

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5. Learn to participate

We’ll teach you how to participate responsibly and ethically, about disclosure and privacy issues, and how to approach detractors and deal with negative word of mouth.

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6. Learn it all in four hours

In one awesome afternoon you’ll fill your notepad with new concepts and solutions to old problems in social media – all in time to get home for dinner.

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Special thanks to our lead sponsor, nGenera, as well as sponsors Compendium Blogware, Radian6, Visible Technologies, and SmartBrief for helping make BlogWell possible.

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