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Book: Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

       

Cover_photo_1smby Andy Sernovitz
    Foreword by Seth Godin
    Afterword by Guy Kawasaki
       

 

Book Web Site  |  Amazon  |  BN.com  |  800-CEO-Read


Who Is Talking About You? 

Master word of mouth marketing with this fun,  practical, hands-on guide.

 

With straightforward advice and humor, marketing expert Andy Sernovitz
will show you how the world’s most respected and profitable companies
get their best customers for free through the power of word of mouth.

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Learn
the five essential steps that make word of mouth work and everything
you need to get started using them. Understand the real purpose of
blogs, communities, viral email, evangelists, and buzz—when to use them
and how simple it is to make them work.

Learn what sparks the
irrepressible enthusiasm of Apple and TiVo fans. Understand why
everyone is talking about a certain restaurant, car, band, or dry
cleaner—and why other businesses and products are ignored. Discover why
some products become huge successes without a penny of promotion—and
why some multi-million-dollar advertising campaigns fail to get
noticed.

Open your eyes to a new way of doing business—that
honest marketing makes more money, because customers who trust you will
talk about you. Learn how to be the remarkable company that people want
to share with their friends. 

Book Web Site  |  Amazon  |  BN.com  |  800-CEO-Read

Reviews

“A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz

“As I read through Word of Mouth Marketing
I felt, more than anything else, relieved. Relieved that we finally
have a marketing author who understands the simplicity (and complexity)
of this business. This one’s worth your time.”
— Jonah Bloom, Executive Editor, Advertising Age

“It’s
brief. It’s elementary. It’s obvious. But the Truth often is. Read this
book to relearn what you always knew just in time for it to change your
business life.”
— Bob Garfield, Host, NPR’s On The Media

“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”
— Peter Fader, Professor, Wharton School of Business

“A
primer chock full of great stories, tips, and exercises to make you a
better word of mouth marketer, no matter what size company you work
for. Read it, and you will increase your influence with your customers,
and make yourself more influential in your company.”
— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials

 
“It’s
an actionable guide for anyone looking to capture the power of word of
mouth.  Andy has written a book that shows just how simple it is to get
people talking about your business.  You should read this book and then
tell a friend.”
— Brad Santeler, Director, Kimberly-Clark
 
“The
coolest book on the hottest topic in marketing and communication. Andy
tells it all and tells it like it really is. No hype. No smoke and
mirrors. No overblown promises.”

— Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
 
“Word
of mouth is the valuable currency in today’s advertising-saturated
world. Andy Sernovitz has written a book packed with ideas on how to do
word of mouth marketing the right way.”
— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists
 
“There
is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s
for people who want to start implementing a word of mouth marketing
program today. Other books cover the theory, but Andy gets to the
actual action best.”
— George Silverman, author of The Secrets of Word-of-Mouth Marketing

 
“Andy
Sernovitz’s book will give all marketers a reason to talk. Sernovitz
not only legitimizes word of mouth marketing, he provides THE roadmap
to what drives it.”
— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc.
 
“Forget the overinflated hype that characterizes many business books.  Andy has written a ‘real world’ guide.”
— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
 
“There
is a wrong way and a right way to market in a networked world. Andy
lays out simple steps to ethical and effective messaging.”
— Shawn Gold, Senior Vice President, MySpace

“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.”
— Geoff Ramsey, CEO, eMarketer

 

Book Web Site  |  Amazon  |  BN.com  |  800-CEO-Read

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Comments

  1. mark Stevens November 16, 2007 at 9:21 am #

    Andy,
    I saw you speak earlier this week and you mentioned (I thought) that you had a tool for creating the tell a friend form that you use on your site. can you point me/us to that tool?
    gracias

  2. Andy Sernovitz November 18, 2007 at 11:10 am #

    Hi Mark –
    I like Master Recommend Pro from Willmaster.com
    Here’s the link:
    http://willmaster.com/master/recommendpro/index.shtml
    Cheers,
    Andy

  3. Andy Swindler February 28, 2008 at 2:31 pm #

    Saw your post over here: http://www.mpdailyfix.com/2008/02/why_do_we_keep_giving_away_the.html
    I’d love a copy of the book. Shoot me an email if that’s possible. I’m curious about your work at NU. I was a frustrated journalism/Communications student at NU ten years ago who wanted classes like the ones you’re teaching. Nice to see.
    Thanks,
    /\S

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