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The Boring Store

The Boring Store

826CHI is a Chicago non-profit that teaches creative writing skills to kids and helps teachers inspire their students to write.

One of their fantastic fundraising strategies: They turned their storefront school into The Boring Store: No Longer Supplying Anything of Utility. Everyone in the neighborhood knows who they are and what they do. People stop on the street to take pictures. (Click the photo for a close-up.)

How many small retailers can say the same?

If people aren’t stopping in their tracks in front of your door, you’re missing the point. Close your store and start a direct mail business.

The whole reason you’re paying rent is to get people to come in and buy. Do whatever it takes to not be a boring store.

Here’s is a great example from The Guitar Store in Southampton England (photo by Glen Scott):


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