See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Buzzworthiness is fundamental

Alex Lee, CEO of OXO talks about how to design buzzworthiness into products from the beginning.

He shares how they consciously design "though-provoking aesthetics" into every product to start word of mouth conversations.

Watch my interview with Alex from GEL 2008:

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Dr. Wright August 3, 2008 at 11:30 pm #

    Not everyone’s product lends itself to this, however it is worth thinking about as you put your product together. Can you get that in there?
    Dr. Wright
    The Wright Place TV Show
    http://www.wrightplacetv.com
    http://www.twitter.com/drwright1

  2. BetterRetail August 4, 2008 at 10:13 am #

    OXO is an extraordinary company. 2 years ago I noticed a small typo on their site and sent an email pointing it out. Imagine my shock when 2 weeks later I received a gift-basket with a hand written note and an eclectic assortment of their famous kitchen tools. They had me at hello.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again