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California Tortilla’s Stacey Kane on how to harness customer engagement — live Word of Mouth Supergenius preview

GasPedal’s Word of Mouth Supergenius Conference!

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius and California Tortilla’s Director of Marketing, Stacey Kane. Stacey shares how the restaurant chain harnessed customer engagement to launch a new menu and increase sales. In her live preview, Stacey shares some ideas:

And to see all of our interviews, check out our YouTube channel.

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Comments

  1. Prescott June 30, 2010 at 11:21 pm #

    This is great but I wish they would go into more detail on which tactics have brought most success and buzz…

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