Hasbro turned Lombard Street in San Francisco into a life-sized Candyland board for the game's 60th anniversary. It's a fantastic example of a great publicity stunt: Simple idea, visual (news choppers were orbiting overhead), lots of people could participate, and it's fun.
I'm always flabbergasted by the companies who spend a fortune on a tricked-out semi-trailer with product information. Boring and expensive. If I can see it at Best Buy, I don't need to see it at a state fair.
If you want real attention, you've got to be different. And different means interesting, not expensive.
Nice job!