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True and important advice from my friend Dave Kerpen.

Do this and you’ll be more successful in your career, you’ll open doors, you’ll close more sales, and you’ll earn the respect of your colleagues.

The number of poorly written emails, resumes, and blog posts I come across each month is both staggering and saddening. Grammar is off. There are tons of misspellings. Language is much wordier or more complex than necessary. Some things I read literally make no sense at all to me.

Writing is a lost art, and many professionals don’t realize how essential a job skill it is. Even if you’re not a writer by trade, every time you click “Publish” on a blog, “Post” on a LinkedIn update, or “Send” on an email, you are putting your writing out into the world.

Your writing is a reflection of your thinking. Clear, succinct, convincing writing will differentiate you as a great thinker and a valuable asset to your team.

If you want to be thought of as a smart thinker, you must become a better writer. If you want to be taken seriously by your manager, colleagues, potential employers, clients, and prospects, you must become a better writer.

Please read Dave’s entire post.

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  1. Jon Wolske March 25, 2013 at 11:37 am #


    This is great! I can’t wait to read the post by Dave.

    As a self-professed ‘Grammar Nazi’, I could not agree more. This is one of the reasons that we offer grammar classes to team members – the aptly-named ‘How to write more better’.

    It is sad to see what some people think is acceptable these days.

    P.S. please forgive any errors, as it IS Monday morning…

  2. Z. March 26, 2013 at 6:44 am #

    If you are a smart marketer, don’t you know this? I’m tired of supposed marketing thought leaders going for the least common denominator in their content, and posting material to suit the basic masses.

    Your posts should contribute to the field of marketing. I’d much prefer fewer posts, to posts that actually impart or challenge thinking. Andy, I think you are better than this and capable of meaningful contributions.

    Go be awesome.

  3. Monika Perry May 8, 2013 at 3:01 pm #

    A great reminder. Being concise and accurate takes practice.

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