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I’ve gotten so much better looking…

But I can’t take credit for it. As you can tell, we redesigned this blog — and it’s looking great! Less clutter, easier to read, and stylish too. Thank you to those who worked so hard on it: Cale Johnson and Kristen Platt on our content team at GasPedal Nick Pagano at ThinkFourDesign Matt Heisterman […]

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About GasPedal

We’re word of mouth marketing experts. We’ll teach you how to get people talking about you. You’ll master the art of earning good buzz by being a remarkable and respected company. You’ll learn how to keep it going with cool tools like blogs, viral email, evangelism, communities, and social networks. Word of mouth marketing is […]

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About me

Hi, I’m Andy Sernovitz, and this is my blog. Here’s my story: I’m CEO of GasPedal, a word of mouth marketing consulting firm. We also run the Blog Council. I’m author of the hot and sexy book Word of Mouth Marketing: How Smart Companies Get People Talking. Seth Godin wrote the Foreword and Guy Kawasaki […]

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History of this blog

This blog used to be an email newsletter called "Damn, I Wish I’d Thought of That."  I published 84 issues from 2001 to 2005.  A few other newsletters were incorporated into it, including "You Can Be An Email Marketing Supergenius" and "Paging Dr. Spam-Free."  Some of the newsletters were written by me, and some by […]

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Spread the Love

“Hey, Andy,” you ask, “What’s with the ridiculous number of tell-a-friend, post this, email this, etc. links?” I want to demonstrate one of the most important principles from my book: The simplest, most effective way to generate word of mouth is to: 1. Ask 2. Make it easy Ask often, ask a lot, and ask […]

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Comment and Disclosure Policies

I work hard to make this a great blog, and I’m glad you’re here. You are invited to comment, and I look forward to hearing what you have to say. Comments are open but I’ll delete those that are off-topic, spammy, overly self-promotional, abusive, inappropriate, or uncivil in any way. You can say what you want on your own blog, […]

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