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I’ve gotten so much better looking…

But I can’t take credit for it. As you can tell, we redesigned this blog — and it’s looking great! Less clutter, easier to read, and stylish too. Thank you to those who worked so hard on it: Cale Johnson and Kristen Platt on our content team at GasPedal Nick Pagano at ThinkFourDesign Matt Heisterman […]

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About GasPedal

We’re word of mouth marketing experts. We’ll teach you how to get people talking about you. You’ll master the art of earning good buzz by being a remarkable and respected company. You’ll learn how to keep it going with cool tools like blogs, viral email, evangelism, communities, and social networks. Word of mouth marketing is […]

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About me

Hi, I’m Andy Sernovitz, and this is my blog. Here’s my story: I’m CEO of GasPedal, a word of mouth marketing consulting firm. We also run the Blog Council. I’m author of the hot and sexy book Word of Mouth Marketing: How Smart Companies Get People Talking. Seth Godin wrote the Foreword and Guy Kawasaki […]

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History of this blog

This blog used to be an email newsletter called "Damn, I Wish I’d Thought of That."  I published 84 issues from 2001 to 2005.  A few other newsletters were incorporated into it, including "You Can Be An Email Marketing Supergenius" and "Paging Dr. Spam-Free."  Some of the newsletters were written by me, and some by […]

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Spread the Love

“Hey, Andy,” you ask, “What’s with the ridiculous number of tell-a-friend, post this, email this, etc. links?” I want to demonstrate one of the most important principles from my book: The simplest, most effective way to generate word of mouth is to: 1. Ask 2. Make it easy Ask often, ask a lot, and ask […]

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Comment and Disclosure Policies

I work hard to make this a great blog, and I’m glad you’re here. You are invited to comment, and I look forward to hearing what you have to say. Comments are open but I’ll delete those that are off-topic, spammy, overly self-promotional, abusive, inappropriate, or uncivil in any way. You can say what you want on your own blog, […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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