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Recruit or Die

There’s an interesting new book called "Recruit or Die" by Chris Resto, Ian Ybarra, Ramit Sethi about how certain companies have a huge competitive advantage by mastering the college recruiting process. An interesting excerpt: Four keys to the recruiting power of companies like McKinsey, Microsoft and Goldman Sachs: 1. They won’t settle for anyone other than […]

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Timothy Ferriss and the 4-Hour Workweek

Pretty much everything that could be said about Tim’s book has been said, and his blog has a lot of good ideas. Here’s what I got out of it. LEARN TO DELEGATE. LEARN TO DELEGATE. LEARN TO DELEGATE. The book has a lot of wacky advice/ideas … but they’re all somehow involve enabling/empowering others to […]

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My dumb book

Amazon has a great new tool that evaluates the complexity of the text of a book. See it here. It looks like my book is simpler and shorter than most business books.  I’m quite happy about that. Compared with books in Business & Investing > Marketing & Sales > Marketing Readability    Fog Index: 10.2   […]

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Word of mouth book fan club!

Here’s a crazy-awesome fan video for my book: Word of Mouth Marketing: How Smart Companies Get People Talking! Disclosure:  It was made by the very creative students in the class I teach at Northwestern– but a total surprise to me. Nice job Stephanie, April, Dee, Jessica and Giulia!  Read their blog. Link

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Book: Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking         by Andy Sernovitz     Foreword by Seth Godin     Afterword by Guy Kawasaki           Book Web Site  |  Amazon  |  BN.com  |  800-CEO-Read Who Is Talking About You?  Master word of mouth marketing with this fun,  practical, […]

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