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Gary Spangler from DuPont on BtoB word of mouth

I’ve been writing about the question of BtoB vs BtoC word of mouth marketing.  Everyone asks about it. Read the previous post here. Gary Spangler is DuPont’s word of mouth marketing guru, and one of the big visionaries in the industry. He’s probably the best-known BtoB word of mouth marketers. Gary and were discussing about […]

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