Learn to deal with the day-to-day pressures of a high-tech lifestyle, with these tips from business-trends expert and futurist Chuck Martin. 1> Tame Your To-Do List 2> Eliminate The Email Monster 3> Manage Meetings 4> Like These Tips? Get The Book 1> Tame Your To-Do List Ever notice that your list of things to do […]
#4.04: Close That Sale! The Register.com Issue
February 12, 2003
You can buy a domain name anywhere. Take a look at how Register.com captures the business — and sells a little extra on the side. 1> Help Them Find What They’re Looking For 2> Help Them Accessorize 3> Help Them At Checkout 4> Don’t Let Them Get Away! 5> Check It Out: Horrible Domain Names […]
#4.03: The Worst Unsubscribe: The United Airlines Issue
January 29, 2003
United Airlines teaches us all a few lessons with the worst email newsletter unsubscribe instructions ever. 1> United’s Unsubscribe Instructions 2> What They (And You) Should Do 3> What About Passwords And Security? 4> The Lesson: A Bad Unsubscribe Costs Good Customers 1> United’s Unsubscribe Instructions Take a look at the unsubscribe instructions copied right […]
#4.02: Keep In Touch – The Clean Databases Issue
January 21, 2003
Didn’t your mom tell you to keep your database clean? Enjoy a few examples on how to keep your data fresh. 1> Get Your Friends To Clean Up After Themselves 2> Mail To Fail 3> Add Email To A Postal Mailing List 4> Check It Out: Duct Tape Cures Warts 1> Get Your Friends To […]
#4.01: The “Stopping Spammers” Issue
January 10, 2003
Everyone talks about stopping spam. We’d rather make life miserable for spammers. Enjoy! 1> Make It Harder To Hide 2> Cut Off The Cash 3> Cut Off Their Customers 4> Stop The Stolen Lists 5> Before You Call To Yell At Us 1> Make It Harder To Hide Let’s make it much harder to register […]
#3.17: The “Retail To Email: Allen-Edmonds” Issue
December 17, 2002
High-end shoemaker Allen-Edmonds has built die-hard customer loyalty — by making great shoes and treating its customers like family. Enjoy this case study on how they extend customer relationships from retail to email. 1> Reward Them For Giving You Their Email 2> Give Them A Good Reason 3> Make It Easy 4> Reassure Them 5> […]
#3.16: The “Books, Music, and Movies” Issue
December 10, 2002
1> Payment Promotion vs. Copy Prevention 2> They Buy It For The Bonus 3> Buy Now, Get It Later 4> Check It Out: Googlize Yourself 1> Payment Promotion vs. Copy Prevention The music industry has paid millions to lawyers to fight illegal downloads. Instead, maybe they should have made it easier for consumers to pay […]
#3.15: The “Connected With Your Customers” Issue
December 3, 2002
1> Reach Out And Help Them 2> Offer Incentives For Consumer Feedback 3> Don’t Miss A Misdirected Message 4> Check it out: Bribe Them With Rubles 1> Reach Out And Help Them What do you do when you’ve gotten the customer to your site, but they hesitate before making a purchase? Or maybe they’ve filled […]
#3.14: The “Amplify Your Affiliate Program” Issue
November 26, 2002
Affiliate programs — where you pay referral fees to sites that send sales to you — can deliver an extra jump in sales with a little fine-tuning from you. 1> Don’t Forget The Other 80% 2> Take Your Affiliate Program Offline 3> Want 600,000 Salespeople? Make It Easy 4> Radio Shack Finally Gets A Clue […]
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