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There’s no AND in BRAND #3

Shelley Ryan just left MarketingProfs to start her own business. Should could have set out to be an event producer. She’d be great at it. And she’d be one of a zillion great event producers. But Shelley did the right thing: She picked a narrow, focused, SINGLE thing for her brand: She does “killer webinars.” Genius: […]

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There’s no AND in BRAND #2

This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is […]

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There’s no AND in BRAND #1

A brand is one idea that creates a clear vision of what you do in the customer’s mind. You can’t claim to do everything. We won’t believe you. You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or […]

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