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Skype’s Daniel Jay

I’ve become a big fan of Skype.  I never needed it for the cheap phone calls … but the free video conferencing is amazing. Our entire extended family is hooked up to see the kiddies. Watch this interview with Daniel Jay of Skype talking about how they get word of mouth. Thanks, Daniel

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Using email to spread word of mouth

I snuck up on the team from Vertical Response at eBay Live and interviewed them about how to use email marketing to promote your auction listings and for word of mouth marketing. Andy Sernovitz interviews Vertical Response 

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Jordan Ayan, creative guru

Jordan Ayan (blog) is an old friend who does two very interesting, but different things. He’s CEO of SubscriberMail, one of the best email list hosting company. I’ve used it for years. He’s also a creativity guru, who wrote this great book:  Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas. […]

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Gary Spangler from DuPont on BtoB word of mouth

I’ve been writing about the question of BtoB vs BtoC word of mouth marketing.  Everyone asks about it. Read the previous post here. Gary Spangler is DuPont’s word of mouth marketing guru, and one of the big visionaries in the industry. He’s probably the best-known BtoB word of mouth marketers. Gary and were discussing about […]

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Dave Friedman of AvenueA/Razorfish talks about word of mouth marketing

Great ideas about how to encourage big marketers to try word of mouth and social media. Thanks, Dave Link

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Eric Wiess, CMO of Covad talks about word of mouth marketing

Great ideas on how you get small business talking about a not-so-exciting product. Thanks, Eric! Link

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More from BarCamp Chicago

I wrote about my great experiences at BarCamp Chicago a few weeks ago.  I’ve got a little more info to share. 1. Here’s a video produced by Business POV that really does a great job of explaining the BarCamp experience.  http://www.businesspov.com/article/236 2.  An interview with Harper Reed of hip site Threadless (more on this later). […]

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Purple Wine: Simplified brands = word of mouth

Purple Wine Company has a really great, really simple concept to help spread word of mouth about their wines: One brand = One flavor.  They have six wines, each with it’s own brand and flavor. For example: Capolan = Merlot, Avalon = Cabernet Savingon, and Mark West = Pinot. Think of it this way … […]

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Barcamp Chicago

Barcamp is an amazing international phenomenon.  It is a series of self-organizing volunteer unconferences. A few people put up a web site, someone donates a space, food, chairs, etc.  Speakers volunteer, everyone shows up for free. Lots of people crash in the corner. And really interesting things happen.  Ideas are shared, code is written, interesting […]

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