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Word of Mouth Mailbag: Apologizing with style

I love PrintingForLess.com (as all my readers know by now). They do great printing for a great price — with amazing hands-on personal service. Of course, everyone screws up on occasion.  Recently, they shipped an order to the wrong address.  They promptly apologized, waived the shipping, and refunded part of the printing cost.  And did […]

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Word of Mouth Mailbag: Ridiculous but Readable

Mitch Levy of publisher Happy About gave me a fake $1,000,000 bill at a trade show. Silly – yes. But I read the promotional copy on the back. I like small, portable messages. No one wants to read your 12-page brochure at a trade show. But they will read a few sentences that are presented […]

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Word of Mouth Mailbag: Cool packaging

Revolution Tea did something simple that gets attention.  They put their tea bags in tiny little boxes, that fit in a another little box. It’s good tea … but there is a lot of good tea out there.  But I took note of the brand first time a waiter handed me a little tea box […]

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Word of Mouth Mailbag: Wowza

WOWZA is a very clever word of mouth agency in Minneapolis.  They have a rich collection of fun ways to get your attention.  Check out the 50 Reasons Why Brainstorming Toy and other goodies in the Wowza Basement. These things keep people talking about them. But sometimes it’s something simple.  They sent me a world-famous […]

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Word of Mouth Mailbag: Something to share

Greg Stromberg and Peter Gorman own the rights to the Toobee toy.  We met at the CMO Summit. As soon as Greg heard that I was a Toobee fan, he gave me a stack of special business cards.  25 of them. It’s one of the best word of mouth tactics: Give people stuff to pass […]

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Word of Mouth Mailbag: A Personal Gift

My dentists do a lot of cool things.  Dr. David Scheffler and Dr. Helen Song own Delaware Dental, and I wrote about some of the things they do in my book. On my last visit they gave me a hand-mixed music compilation to celebrate my new baby girl. What a fantastic personal touch, what feeling, […]

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Word of Mouth Mailbag: Business Plan = Book

I’ve been sent a LOT of business plans. Thousands.  It’s hard to tell them apart, much less decide which one is worth reading.  Erik Lucas and Benjamin Heins got my attention twice for his new venture Coffee2. Their startup is making a new coffee drink to compete with Starbucks. I don’t know enough about the […]

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Word of Mouth Mailbag: Pet Fat

A pound of fat is bigger than you think.  It’s gross.  And if you carried it around with you, you’d think twice before eating another cookie.  That’s the idea behind MyPetFat Jay is a real-life diet guru who has come up with the perfect conversation-starter for his system.  Everyone is going to notice when you […]

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