Steve Leveen, CEO of Levenger, is constantly giving me free pens.
He remembers what I like, and when we see each other he always has something for me. We trade my old pen for his fancy one. He gets real customer research, I get cool pens. We both talk about it.
Lesson: Are your top people your best evangelists?
Watch my interview with Steve from the BazaarVoice Social Commerce Summit :