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CEOs shouldn’t blog

Overzealous blogger types get all uppity on the topic of corporate blogs.  They insist that a company hasn’t passed some unstated credibility test if their CEO isn’t blogging.

I don’t think CEOs should blog.

I would rather have the CEO of Dell working on faster computers and better service.  I want the CEO of American Airlines to focus on getting me places on time with better service. 

I do not want them thinking about something clever to write on their blog.

Companies absolutely should blog.  But the CEO is almost always the wrong person to do it.  The correct people to blog at a big company are people who love to do it and who are good at it.

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