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Clorox’s video case study: Using Gaming Mechanics in Social Media, presented by Greg Piche

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Diego:

Greg Piche’s big idea: You don’t need monetary rewards to drive community participation.

Greg shared how the company created CloroxConnects, a three-sided network to involve experts, consumers, and employees in the exchange of new ideas. He covered how different things motivate different people, how leaderboards work, and how you don’t need to rely on monetary rewards.

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