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Coca-Cola’s video case study: “The Creation of Expedition 206”

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Adam Brown’s big idea: “Fish where the fish are.”

In this presentation, Adam covers how they got their fans involved in the development of Expedition 206, how they determined which platforms to use, and how they’re creating content that knows no language or cultural boundaries.

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