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ConAgra’s video case study: Embracing a Social Media Culture

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Stephanie Moritz’s big idea: Social media is more than your marketing department.

Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through “digital immersion,” and how ConAgra uses five core items to determine their social approach.

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Comments

  1. Becky Pearce February 4, 2010 at 5:25 pm #

    This was an outstanding presentation. So often presentations like this are so high level it’s difficult to understand exactly what they did to make social work for them. This one was perfect and really provides a roadmap for others.

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