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Cthulhu: Bad names stop word of mouth

A great quote from MyTVWithoutPity:

The problem with films with unpronounceable names is that word of mouth drops down significantly. I can’t imagine too many invites to Cthulhu.

This is great lesson for anyone naming a product. If you want someone to talk about it, you need to give it a name that people can remember and say.

It’s hard to recommend the Dell 2208WFP or explain that every Sony computer is called VIAO. It’s no coincidence that only the cell phones with names get word of mouth: the Razor, the iPhone, the Sidekick. Sorry, LG VX-6700 — I loved you, but your name never left my mouth.

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  1. Jenn February 6, 2010 at 2:05 pm #

    hey, it’s the VAIO. But you’re right, we can’t even spell it right.


  2. Andy Sernovitz February 6, 2010 at 4:41 pm #

    Ha! It is the VAIO. Guess that helps make the point. I’ve owned VAIO computers and I can’t even spell it. If I can’t spell it, how do I recommend it?

  3. Maija Haavisto February 7, 2010 at 10:42 am #

    I’ve always wondered about the Nissan(?) Qashqai (sp?). I have absolutely no idea how I’d pronounce it and it makes me only think about the word “cashcow”. I guess word of mouth isn’t so important with cars, but still…

  4. Ed Alexander February 8, 2010 at 4:07 pm #

    You took a page out of my Branding 101 spiel!

    I use beer as an example. You should name your beer something that’s easy to pronounce after you’ve had a few.

    Popular: Bud, Coors, Miller.

    Not so: Schlitz, Haffenreffer, Grolsch.


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