A great quote from MyTVWithoutPity:
The problem with films with unpronounceable names is that word of mouth drops down significantly. I can’t imagine too many invites to Cthulhu.
This is great lesson for anyone naming a product. If you want someone to talk about it, you need to give it a name that people can remember and say.
It’s hard to recommend the Dell 2208WFP or explain that every Sony computer is called VIAO. It’s no coincidence that only the cell phones with names get word of mouth: the Razor, the iPhone, the Sidekick. Sorry, LG VX-6700 — I loved you, but your name never left my mouth.