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Dell’s video case study: How we measure ROI, presented by Adam Brown

BlogWell Washington DcCome to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Adam Brown’s big ideas: Yes, it is possible to define and measure ROI on social media.

Dell: Winning in the Social Media Space, presented by Adam Brown from GasPedal on Vimeo.

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