See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Designed to Deceive

This fake bill shows up from a business newspaper. No letter, no explanation.

Its only purpose is to trick the recipient into thinking that it’s a legitimate bill and accidentally paying it. It’s a simple con to make secretaries think that their bosses must have subscribed and then process the payment.

Forget the fine print claiming that this isn’t a bill. There is no doubt that deception is the goal. If you need the fine print to explain that something isn’t deceptive — it’s deceptive.

Too bad the editors of this fine newspaper don’t bust their own marketing department for such sleazery.

What do you think?

IMG_2903

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Anita Hovey January 4, 2011 at 4:38 pm #

    I was nearly fooled by two domain registration services when I was at my last job. Being fairly new when they arrived, I didn’t realize at first that they were from a different company than we were using and that they weren’t bills.

  2. Will January 4, 2011 at 9:20 pm #

    This company has done this for years. Just very poor business. As Anita mentioned, domain registrars (not GoDaddy from my experience) often do something similar – sending out false renewal notices hoping someone doesn’t realize this is not the current registrar. Again with very small print saying this is not a bill and does not reflect actual domain renewal.

  3. Rishi Rawat January 5, 2011 at 4:47 am #

    These letters make me feel bad for being a marketer. When marketing and sales get together to make a baby this is what happens.

  4. Cam Vacek January 5, 2011 at 7:25 am #

    Sleazy for sure!

  5. Roy Dahl January 5, 2011 at 1:11 pm #

    Bad for their reputation in my opinion.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again