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Details matter. But which ones?

IMG_0219It’s the attention to detail that takes you from bland to excellent. It’s what sets you apart by giving your customers a better experience in ways they may not even consciously recognize.

Example: A lower sink for kids can be a big deal for parents who want fewer hassles. It becomes one of the details that keeps them coming back. This detail is important.

Unless you’re a sports bar.

Details matter. The secret is getting good at deciding which ones matter.

There’s no secret formula. It’s about developing an eye for the details, and then filtering what you see against the needs of your customers.

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Comments

  1. Caitlin April 2, 2012 at 9:21 am #

    I definitely get your point…but I would assume that sink is actually for wheelchair-bound people, not children.

  2. Eleanor April 2, 2012 at 9:49 am #

    I’m with Caitlin.

  3. Garrett Johnson April 2, 2012 at 4:31 pm #

    What about the detail of the soap dispenser that’s the same height as the other counter? Missing just one major detail can ruin the entire experience.

  4. Alexandra Gibson April 2, 2012 at 4:38 pm #

    Yes, I agree that is an ADA code…or it might be for guys that like to get water splashed on their crotches.

  5. Caitlin April 3, 2012 at 9:27 am #

    Good catch, Garrett! Didn’t even notice that.

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