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DeVry University’s case study: How to create an online community of encouragement with the help of your biggest fans

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

One of Chase Fritchle, Justin Gillmar, and Laura Dagys’ big ideas: When developing an authentic voice online, don’t forget about your brand’s ambassadors that already exist — they’re your biggest fans and they love to talk about you.

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