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Did you get a Valentine’s Day card?

CIMG3695 I got 200 holiday cards from businesses in December. And I can't remember any of them.

I got just one Valentine's Day card — a nice hand-made one — from Alexandra Gibson of Gibson Design Management

She gets the blog post! Alexandra's firm helps interior designers manage their businesses.

I'm speaking at her Interior Design Summit.

Lesson: Even if you do it well, you can never stand out when you're one of the crowd. Be different.

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Comments

  1. Bob March 16, 2009 at 10:14 am #

    We sent Thanksgiving GroupCards to our top 10,000 customers last November, telling them what we were thankful for. And we got an incredible response, with excellent clickthroughs and hundreds of heart-felt testimonials and thank-yous.
    After that experience, we’ve decided to test out GroupCard as a client relationship management tool. We’re currently in beta with the product, so if anybody is interested in trying it out, send an email to bob[at]groupcard.com. There are some great holidays coming up — April Fools’, Administrative Professionals Day, Mothers Day, etc.

  2. Rolands March 17, 2009 at 1:27 am #

    Well, that’s maybe great for design company, and company who sells for example business gifts, like umbrellas or Teddy bears with your logo. But like me, for example, I am marketing B2B expensive networking equipment (similar to those what Cisco or Alcatel makes). And customers are everywhere around the globe – in Iran, Indonesia, or maybe Syria, not just US or Ireland. I would just imagine, what my Iran customer would thought, if he would get Valentines day heart from his Taiwan’s supplier :).
    Thanks
    Long term reader from Taiwan, Rolands.

  3. Andy Sernovitz March 17, 2009 at 7:00 am #

    Rolands … Extend the idea. Some other day, some other gift. Something appropriate–but surprising and nice.

  4. Alexandra Gibson March 18, 2009 at 5:37 pm #

    Andy,
    Thank you so much for the shout out on this post! This was about as crafty as I get so I’m glad that it was appreciated. I remember making Valentine’s Day cards in elementary school and then handing them out…this is a little more grown up than that because they had a stamp but just as fun.
    We try to be different from the crowd. Thank you for recognizing us.
    Cheers!
    Alexandra Gibson
    CEO
    Gibson Design Management
    Quick sidenote: The Interior Design Summit was actually put on by another company, but one that we work with closely.

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