I got 200 holiday cards from businesses in December. And I can't remember any of them.
I got just one Valentine's Day card — a nice hand-made one — from Alexandra Gibson of Gibson Design Management.
She gets the blog post! Alexandra's firm helps interior designers manage their businesses.
I'm speaking at her Interior Design Summit.
Lesson: Even if you do it well, you can never stand out when you're one of the crowd. Be different.