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Did you leave something behind?

One of the most effective — and most forgotten — online sales tools is sending an email follow-up to people who left items in a website shopping cart.

These simple emails, if timed properly and tastefully done, can push all those shoppers from the “considering” stage to the “buying” stage. Especially if you throw in a special offer.

shopping cart reminder

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Blake Schreck August 22, 2011 at 3:51 pm #

    We do something similar and it works like a charm. Below is our email response to abandoned carts:

    “First of all, I want to apologize if you find this email intrusive, but I see that you were trying to make an order from us but it did not work out. Was there a problem with the checkout process? When we see an abandoned shopping cart, we assume there was a problem with our website and want to make it right. We are always trying to make our customers happy and our website better, so any input from you would help us greatly.

    Thanks so much and apologize if I’ve bothered you,”

    Most of the time we are able to complete the sale by finding out where the problem was.

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