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Do you have a database field for blogs?

You have some kind of contact database. Do you have a field to enter each person’s blog URL?

So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have.

Here’s the big secret: Bloggers are regular people that you do business with every day. You already know hundreds of bloggers.

So start tracking it. See who you know. Build a good relationship. They’ll be happy to write about you.

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