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Do you trust this guy?

A salesman from a Fortune 500 financial services company sent me this email. Does it inspire trust? Would you let them handle your money?

Subject: We want you back at ____, we can give you $300 or $500 CASH BACK!!!
 
Hi there,
 
It’s been awhile and I wanted to reach out to you to see how things were. It is a new tax quarter and the perfect time to switch.  We will give you Either $300 or $500 CASH BACK just for resigning with us.  Plus we put the max discount onto your account that will stay on for the life of the account!
 
Lets talk. Do mornings or afternoons work best?  Contact me directly for your account to have this cash back promotion.
 
Best Regards,
 
(PLEASE RESPOND UNSUBCRIBE TO STOP RECEIVING EMAILS FROM ___)

 

Lesson 1: Design drives credibility. Credibility drives sales.

Lesson 2: It only takes a few untrained salespeople to destroy a national brand.

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Comments

  1. Greg Marshall October 30, 2013 at 10:21 am #

    I’m amazed at how many emails like this I still get. It’s no wonder marketing departments hate to give up control of communications to sales people.

  2. Lester Hein October 30, 2013 at 10:34 am #

    @Greg

    This is often the fallout from Marketing not allowing Sales creative input over their communications. The Sales staff will simply make their own way to communicate with customers, creative control be damned, especially when there is commission to be earned

  3. nametagscott October 31, 2013 at 9:56 am #

    So true. So many salespeople SUCK at this. Just be human!

  4. Grace A November 4, 2013 at 11:41 pm #

    Lesson 3: Screen and train employees better before empowering them to give several hundred dollars in cash back.

    Lesson 4: Don’t let employees turn off spell check.

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