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Do you want word of mouth? Just ask!

imageI've blogged this before, and I'll blog it again:

If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK.

Click on the image of the Zappos order confirmation page.  They ask you 8 times to agree to be a friend.  Result: 292,000 followers on Twitter, 12,000 Facebook fans, and countless daily referrals.

You could spend millions to build a 292,000 name email list with less sales impact. You could spend $1 or $5 per lead to get referrals from search engine marketing that are less effective that the ones you get for free from a tell a friend form.

Every business can do this sort of simple stuff, for free, today.

What are you waiting for?

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Comments

  1. Julie April 1, 2009 at 9:06 am #

    In less than a month I have 20x more hits as a result of joining twitter. http://Www.Silversmyth.com -to see chart.

  2. Julie April 1, 2009 at 9:07 am #

    Sorry chart is at http://www.Silversmyth.com/blog

  3. Julia R April 1, 2009 at 12:06 pm #

    Oh, I see … *use* your mouth to *increase* word of mouth? Brilliant! ;) Thanks for the reminder that simplicity is our friend.

  4. Torley April 1, 2009 at 6:22 pm #

    Hm, Andy, wasn’t there a time you pointed out how many share opportunities there are on YouTube’s page? Now that you’ve done Zappos, it’d be neat to have a gallery showing many socially successful sites side-by-side.
    Also, the thumbnail above doesn’t link to a bigger image.

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