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Does a “wing man” help you meet women?

Target and Neiman Marcus are about as opposite as two retailers can be, but they share a common interest in high-end design — and attracting stylish women.

That is why this promotion is so smart: They released a joint line of products that you can buy at either store.

Neither is at risk of losing customers to the other — they are too different. But both brands benefit from the surprise of seeing them work together.

The result: A 7:00 AM line out the door on launch day.

Who can be your wing man?


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